![]() Now in its fifth year, the Rutgers–Camden Aim High Academy prepares and motivates rising high-school seniors to attend and succeed in college by providing an early introduction to a Rutgers learning and living environment. But I do think there’s some merit to it.Aim High Academy Prepares South Jersey Teens for Academic SuccessĬontinuing a summer tradition, a group of southern New Jersey teenagers will prepare for the rigors of college while living and studying at Rutgers University–Camden.įorty rising 12 th-grade students will participate in an intensive three-week program, which begins on Monday, July 12, and concludes with a closing ceremony on Friday, July 31. I don’t know if it would be as open-ended as the airline industry, where prices two weeks before triple if there’s only limited inventory. ![]() “I think it’s more the wave of the future to be able to change prices in a live, real-time environment. “Just having flexibility is important,” said Brian Broussard, LSU assistant athletic director for ticket operations. When LSU still had tickets available in its new upper-level seats for games against Sam Houston State and Louisiana-Monroe, the school lowered some prices to entice fans. Tennessee, Michigan, UCLA, LSU, Washington, Kansas State, Connecticut, Arizona State, Stanford, Utah, Rutgers, Northwestern and Fresno State said they apply dynamic ticketing principles to some extent this season. In a survey of 88 Football Bowl Subdivision schools, 15 percent said they used dynamic ticketing for football in 2014. The idea is for schools to move the ticket closer to its true market value after years of losing that money to brokers on the secondary market.Īlthough dynamic pricing is used in other industries, it’s still relatively new in college football. Pricing dynamically means schools adjust single-game prices upward or downward based on real-time market conditions, such as fan demand and ticket scarcity. At least one school's high prices (Arizona State) are because the tickets are premium seats that include a meal and alcohol sales. Some are part of dynamic pricing based on the market. Some include less-expensive ticket options. Some of these games can only be bought through season tickets. This year, found 55 of those tickets (not counting luxury suites or factoring in required donations). “There’s a need to maximize ticket revenue and at the same time not penalize longtime, true Rutgers fans.” $100+ Ticketsįour years ago, college football had only four face-value tickets that athletic departments sold at $100 or more. Rutgers games that sold for $100 before the season more than doubled by mid-September, thanks to the athletic department’s method for selling tickets in its inaugural Big Ten season.ĭynamic pricing “seems to be the future,” said Geoff Brown, Rutgers senior associate athletic director and chief marketing officer. ![]() Welcome to dynamic ticket pricing, a new way some athletic departments are selling tickets. Rutgers, a year removed from a 6-7 season, has sold a $225 ticket for games against Penn State, Michigan and Wisconsin? Solomon: The fight to keep fans | Attendance down in '14 | Right stadium size?Īt first glance, college football’s most expensive, face-value tickets look like a mistake. A ticket for Penn State at Rutgers was $225. ![]()
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